While browsing the internet, looking out for answers you clicked on a search result and boom you see a whole lot of ads all over the webpage. You exited the page & tried to open it again but with no luck, you get the same result again.
Eventually, after loading the page for the third time you finally get what you came looking for without disturbing ads all over the place. I know people might say that three is a lucky number but everyone likes simplicity. I would like to have the page load super-fast without so many ads placed all across the screen immediately after I click on a search result.
The thing is though, ads have become a regular day-to-day thing for internet users today. Even when we try to set up specific ad blockers for our browsers sometimes they fail to stop the ads. It is like there are ad blocker blockers. While most internet users think that ads interrupt their browsing experience, this isn’t exactly true.
Ad pop-ups cost users real money. It is shown scientifically that third-party trackers & ads consume up to 50% of your mobile data since the majority of the ads load first & then the content loads. Also, it induces an impulsive buying tendency among people which makes one buy more stuff than actually required.
Now you might be wondering what all this has to do with a cryptocurrency token? In today’s article I am going to talk about the Brave Web browser, what is BAT & how you can even get paid in crypto to browse the internet sometimes up to $50 or more a month.
What is BAT?
Now before we run into what Basic Attention Token is, it will be good if we get some background knowledge about the platform it runs on.
To put it in simple words, Brave is a fast and privacy first web browser as well as a blockchain-based digital advertising platform that is restructuring how users, advertisers & publishers use the internet.
After going through the above paragraphs, you might have already gotten the idea that Brave is a Privacy based browser. Especially in today’s modern-day world when every other website tries to implant a tracker in your browser cookie, privacy is a rare commodity.
Brave, being a privacy-first browser actually has ad-blockers built-in. A few other features that help keep personal information private. Brave is also very fast, unlike Chrome or Safari. It is up to 3 times faster than other web browsers. This is mostly because they have a built-in ad-blocker that blocks a ton of requests to other domains & resources which people don’t need.
The way this works publishers of online content earn considerable revenue & advertisers get value for the money that they spend on ads. This is just like how old traditional ads work. But the catch is these ads are not overwhelming & they don’t track users around the web 24/7.
In fact, if you are viewing any YouTube video on the Brave browser, you won’t see any YouTube ads. But I as a Creator will still earn money because I am signed up for the creator program of Brave & have claimed my account.
As a brave user, you can actually select how many ads you want to see. It can range from 10 per hour all the way down to none. Imagine Google giving this choice to users. We will talk later about how you can actually earn money using the Brave browser.
Currently, the Brave Browser has more than 25 million monthly active users with over a million verified publishers.
Who uses BAT tokens?
The Basic Attention Token is the native utility token of the Brave browser. It is simply just an Ethereum token. Its purpose is to provide a better solution to digital advertising using a blockchain model.
Traditional advertising is mostly based on tracking users’ online data packaging it up and then selling it to the highest bidder. In fact, Facebook & Google are widely known to do this and are currently the largest advertising platform on our planet. They get this power since they have the most popular products that allow them to track their users.
You may have noticed this when you have accidentally visited a website and then later when scrolling through your Facebook feed & you see ads from the same company. This is how Creepy trackers watch all over your online activity based on device identification trackers.
Sometimes, you may even speak something & see an ad for that product later. That is an invasion of privacy by these big tech companies. This hints that our devices are probably listening to us.
While this technique of serving ads may be super helpful to brands selling customized products, it is bad for end-user. BAT developers on the other hand offer a different & user-focused approach to advertising. Brave uses an on-device algorithm to measure attention on the browser itself & then serves ads based on user preference. Brave doesn’t send any user data back for processing by third-party advertisers.
This gives an idea to the browser on which ads to show based on time spent on specific content.
Summing it all up.
While this may sound bad for big-tech companies but the core utility of Brave browser is to protect user privacy. BAT is a token that advertisers pay for the attention of users. BAT works hand in hand with the Ethereum blockchain & the brave web browser to facilitate transactions between readers, creators & advertisers.
The token brings these parties together for a number of reasons. Content creators like me publish a post on their website or post a youtube video, advertisers offer a certain number of BAT for ad-space on that content after which they will reach an agreement based on the attention score of the user by measuring the engagement. This is a lot more technical than this.
Not only this, but the users can also completely opt out of ads. However, you can choose to view ads & earn BAT tokens through the brave rewards program. To put this in a simple line, if you select to view ads, you get paid for the same.
Some members make as much as $100 a month just for viewing ads while browsing the internet. That’s crazy when Google & Facebook are trying to sneak into every other internet device.